You became an educator to change lives, but the system is changing yours — and not for the better. You're underpaid, overworked, and dreaming of something more.
Double Up is an 8-week foundation to turn your expertise into a premium coaching or consulting business — without pretending to be someone you're not. This isn't about becoming louder, pushier, or learning another sales script. It's about becoming the person who naturally attracts premium clients because you're finally aligned with your value.
2 minutes · A few honest questions · Find out if you're a fit before you apply
"What if I leave and fail?"
"What if I can't replace my salary?"
"What if people think I'm crazy?"
"What if I'm not a business person?"
These fears are normal. Every educator who's made this move has felt them. They're not a sign you shouldn't do this — they're the split identity Phase 1 is built to close.
You keep giving your best knowledge away for free — to students, colleagues, anyone who asks.
You've thought about charging for your expertise before — but something inside you held you back.
You've been dreaming about this move on the side for longer than you'd like to admit.
You know your expertise changes lives. Your salary doesn't reflect it.
This isn't about becoming louder or learning a sales script. It's about becoming aligned with the value you already bring.
We uncover the split identities that have been keeping you powerful in the classroom and doubting yourself the moment you imagine leaving it. You'll integrate those parts, claim your leadership identity, and develop the certainty to show up as the same person everywhere.
The goal: you feel unstoppable, stop second-guessing yourself, and start making decisions from confidence instead of fear.
We uncover the money beliefs that have kept your prices low. We regulate your nervous system so charging premium prices feels calm and natural instead of uncomfortable. Then we claim your worth by creating a new money story that reflects the true value of your work.
Once your identity and mindset are aligned, we audit your expertise, claim your niche, and build your offer system so it's easy for the right people to say yes. You'll learn how to attract aligned clients who are excited to work with you and happy to invest in the transformation you provide.
1:1 Double Up Income Strategy Call — so you know exactly what's keeping your income where it is today, and the fastest path to doubling it.
Weekly Group Coaching — so you receive personalised support, feedback, and clear next steps every week.
Live Workshops — so you develop the mindset, messaging, and pricing skills needed to confidently charge premium prices.
Private Community — so you're surrounded by ambitious educators who expand your thinking and hold you to a higher standard.
Workbooks and Practical Exercises — so every lesson becomes real action instead of more information sitting on a shelf.
5-Day Client Intensive — instant access the moment you join, so you can start building momentum and land your first premium client before our first session together.
You'll also have ongoing support from me throughout the program, so you always know what to focus on next.
"Your first high-paying client in your first 3 weeks. Double your income within 8. If you've shown up, done the work, and you're not there yet, we keep working with you until you are."
85,000 RMB
~$10,000 · Highest-Paying Client Signed
10 Clients
Welcomed in Just 90 Days
12-Month
Contract
Then a 10,000 RMB Mentoring Contract, After a Year of Hearing Nothing
Douglas
Double Up Client
Amy
Double Up Client
Joy Wong
Double Up Client
Joy Bluesky
Double Up Client
Deidre
From Split Identity to Named Price — Beijing
Nan
Double Up Client
$2,500
Paid in Full
$1,000 + 2×$800
Today, Then Two Monthly Payments
You're a teacher, professor, or educator who knows you're meant for more.
You're coachable, open to feedback, and have a bias toward action.
You're willing to do both the inner work and the practical work.
You know your expertise changes lives, but your salary doesn't reflect it yet.
You've been dreaming about this move for longer than you'd like to admit.
You keep giving your best knowledge away for free.
You've thought about charging for your expertise but something inside you held you back.
You're ready to stop shrinking yourself to fit into rooms that can't hold the person you're becoming.
You already have a warm network of people you're ready to reconnect with.
"What if I do all of this and still can't charge what I'm worth?"
Phase 2 isn't a mindset exercise — it's a direct intervention on your nervous system's response to money conversations, not just the story in your head. And the promise means if you've shown up and done the work and the flinch is still there, we keep working with you until it isn't. We don't stop at "here's what to say." We stay until you can hold the price in the room.
"I've tried programs before and they didn't change anything."
Most programs give you scripts and strategy first. Double Up starts with Phase 1 and Phase 2 — the split identity and the money belief underneath your pricing — before we ever touch the offer. You can't build a premium offer on a foundation that's still flinching at the price. That's the difference.
"Is this the right time? My situation is complicated."
It's always complicated — the classroom, the full-time role, the timing that never feels perfect. These aren't reasons to wait. They're evidence that the internal work needs to happen before the external circumstances reorganise themselves around who you're becoming. The right time is when you're ready to do the work, not when life settles. Life doesn't settle.
Take the Double Up Diagnostic first. A few honest questions, and instant clarity on your next step — whether that's booking your complimentary priority session ahead of the January cohort, or knowing exactly what to build before you apply.
Take the Double Up Diagnostic arrow_forward